Privacy Policy

Last updated: October 13, 2026

Yomu is published by Mobile Alchemy Ltd ("we", "us"). This policy explains what the Yomu app for iPhone, iPad and Mac sends off your device, who receives it, and how to turn each part off.

In short

The install ID

The first time Yomu runs, it creates a random ID for that installation. It isn't made from your device's identifiers, and it doesn't say who you are. It is kept on the device and deleted with the app, though restoring a backup of your device brings it back. Yomu uses it to keep your coin balance, to group analytics and crash reports from the same installation, to find a problem report you send, and as your customer ID at Adapty.

Ads (free version on iPhone and iPad)

The free version shows ads: a banner while you read, a full-screen ad when you open or return to Yomu, sometimes one between chapters, and ads you choose to watch for temporary Premium access or extra downloads. Ads are served through AppLovin MAX, which also requests ads from Google AdMob and Liftoff (Vungle). Yomu Premium removes ads, and Yomu doesn't start the advertising SDKs for subscribers. The Mac version doesn't include them at all.

To choose, show and measure ads, and to prevent ad fraud, the ad networks receive from your device:

Yomu doesn't give the ad networks your library, your reading history or anything about what you read.

Tracking permission. Before the first ad, Yomu shows a screen explaining what the ads are for, then Apple's tracking prompt. If you allow tracking, the ad networks may use your advertising identifier to personalize ads and to measure them across other companies' apps and websites. If you ask Yomu not to track, the identifier stays hidden and the ads are less personalized, but they still appear. You can change your answer at any time in iOS Settings → Privacy & Security → Tracking.

Consent where the law requires it. In places such as the EEA and the UK, Google's consent form (a certified consent management platform) asks for your choices before any ad is requested. A Privacy Options button in Yomu's Settings lets you change them later.

Each network's own policy says what it does with this data: AppLovin, Google, Liftoff.

Subscriptions, coins and purchases

Payments go through Apple, and we never see your card or payment details.

Yomu's analytics and crash reports

To see how Yomu is used and to fix crashes, Yomu sends usage events and crash reports to our own servers at yomureader.app, which run on Cloudflare. No third-party analytics SDK is involved, and none of it goes to advertisers.

From version 4.0, on iPhone, iPad and Mac: if your App Store country or your device's region is in the EU, the EEA or the UK, Yomu asks before sending any, and nothing is recorded until you allow it. Elsewhere both are on by default. Either way you can turn each one off, or back on, at any time in Yomu's Settings → Privacy (Share Analytics, Share Crash Reports). While one is off nothing of it is recorded or sent, and whatever was still waiting on your device to be sent is deleted. We can also switch collection off from our side.

Before version 4.0, collection on iPhone and iPad was switched on or off from our side only, and the Mac app never sent analytics or crash reports.

From version 4.1: Yomu Originals asks whether you are 18 or older the first time you open the store. Your answer (yes or no) is sent with analytics, and added to the Yomu Originals events that follow, so we can see which series adults and younger readers read. Yomu may also show a one-time, optional card on Home, after you finish your first chapter, asking your age group (under 18, 18-24, 25-34, 35-44, 45 and over, or prefer not to say). Your answer is sent with analytics and is never tied to your name, since Yomu has no account. Closing the card or choosing prefer not to say sends nothing about your age, and the card does not come back. Both answers are off when Share Analytics is off in Settings → Privacy. Yomu has no under-13 choice and does not knowingly collect data from children under 13.

These events don't include the titles you read or your searches. From version 4.0, the events for adding a series to your library, using a source, and finishing or downloading a chapter also say what kind of series it is: its format (such as manga, webtoon or comic), its genres and themes from a fixed list, whether it is for adults, and its language. That is never its title, its tags as written or anything you searched for. In Incognito mode they aren't sent.

Apple Search Ads. Apple's AdServices framework gives each installation a token that tells whether an Apple Search Ads ad led to the install. While analytics is on, Yomu sends this token once to our server. The server asks Apple whether one of our campaigns led to the install, and stores Apple's answer with your install ID (such as the campaign, ad group, keyword and country). Adapty does the same for its sales statistics. Apple doesn't require tracking permission for this.

Apple's crash reports. If you share analytics with app developers (iOS Settings → Privacy & Security → Analytics & Improvements), Apple also sends us crash logs and diagnostics that don't identify you.

Yomu Originals

Yomu Originals are comics and novels made by the Yomu team, which Yomu downloads from yomureader.app. Free chapters download without any identifier.

Report a Problem

From the reader you can report a chapter that doesn't load or looks wrong. A report is sent only when you tap Send, even while analytics is off. It contains:

Reports are stored on our servers and used only to find and fix what broke.

AniList suggestions

The Search tab can show lists from AniList (trending, popular, top rated and more), and a series page can show More Like This. Yomu reads these from AniList's public service without signing in. To find recommendations for a series, Yomu sends AniList the title of the series you open. This only happens for series from online sources: titles from your own files and servers, and series you have locked, are never sent. Like any website, AniList also sees your IP address. The answers are cached on your device. To turn this off, go to Settings → Privacy → Suggestions from AniList in Yomu. See AniList's terms and privacy policy.

Translation

Upscaling, colorizing and "The Story So Far" recaps also run entirely on your device.

Security checks and background requests

Services you connect

Yomu connects to services you opt into, directly from your device:

iCloud sync

iCloud Sync is off until you turn it on in Settings → Backup & Sync. When it's on, your library, read chapters, updates, history and bookmarks are kept as files in Yomu's folder in your iCloud Drive, and a few settings (such as reading direction and theme) are kept in iCloud's key-value storage. This data stays in your Apple account, and we can't access it. Apple encrypts it in transit and on its servers, and encrypts it end to end if you have turned on Advanced Data Protection.

App Lock

App Lock uses Face ID, Touch ID or your device passcode through Apple's system prompt. Yomu learns only whether you unlocked, and never receives biometric data. If you unlock with a PIN instead, Yomu keeps only a salted hash of it in the keychain on your device. The PIN is never stored in iCloud Keychain and never sent anywhere.

Camera, photos and local network

TrueDepth camera & face data

Yomu offers an optional "Eye Blink Navigation" feature that uses the device's TrueDepth camera and Apple's ARKit face-tracking technology to detect eye blinks for hands-free page turning while reading.

What stays on your device

Your library, reading history and progress, bookmarks, downloads and settings are stored on your device, and so are your tracker and server sign-ins. A backup file you make contains all of this, sign-ins included, so keep it private. Deleting Yomu deletes this data from the device.

Who receives data

Yomu sends data to these companies, as described above:

Some of them process data in the United States and other countries. We may also disclose data when the law requires it. Some US state laws treat letting ad networks use device data for personalized ads as a "sale" or "sharing" of personal information. To opt out, ask Yomu not to track (iOS Settings → Privacy & Security → Tracking), or subscribe to Premium, which removes ads.

Legal bases (EEA and UK)

We process data to provide the features you use, such as subscriptions, coins, translation and problem reports. We rely on our legitimate interests to keep Yomu working, secure and free of fraud. From version 4.0, analytics and crash reports in the EEA and the UK rely on your consent, which Yomu asks for and which you can withdraw at any time in Settings → Privacy; earlier versions relied on our legitimate interest in understanding how Yomu is used. Ads are personalized only with your consent, which you can withdraw at any time as described above.

Data retention & deletion

Your choices and rights

Depending on where you live, you may have the right to access, correct or delete your personal data, to object to or restrict its use, and to receive a copy of it. To make a request, email [email protected]. We don't know who you are, so data we hold can only be found by its install ID. We will tell you how to send us yours. You can also complain to your data protection authority.

Children

Yomu is a general-audience app and isn't directed at children. We don't knowingly collect personal information from children under 13 (or the minimum age where you live). Some sources may surface mature content. Adult sources stay hidden until you turn on Show NSFW Content in Settings → Privacy.

This website

yomureader.app is hosted by Cloudflare, which processes your IP address to deliver pages and protect the site. The site sets one cookie, yomu_lang_choice, which remembers your language for a year. It has no analytics, advertising or tracking cookies.

Changes

When what Yomu collects changes, we update this page and the date at the top.

Contact

Questions about this policy: [email protected].